The Luxury of a Visual Datum Point

17 July

How often have you missed a step? A project, although not impacted directly is lesser for, stunting growth possibilities, from lack of foresight. Forminno has been in this position and learnt from it. When you have the data in a format complementary to your work, doors of possibilities can open and with a fresh journal, forminno is in what we like to call “what if” mode, brainstorming ideas. Ideas that can lead to something else. Who would have thought a rubber boot manufacturer in Finland would go on to produce mobile phones for the world over. It is not expected that Framing St Roch will produce an outcome of that scale, but there is no going back. A good Real Estate Agent knows a property’s market and can present accordingly. Not being professional photographers, but being visually enticed to action and understanding an angle’s sweet spot in transforming an outcome, we engaged the talents of Jason from Jason Wong Photography

**Dressed For Sale** all images by Jason Wong Photography

Stunning as the dressed version of the property is, the building takes on a feel that the spaces are flexible in their possible uses. Perhaps it may be influences from those of us who spent many hours as children backstage at theatres and television shoots. “What if”…